India is a rising digital economy. The internet is penetrating the nation and connecting people at unprecedented scale and pace. A huge potential lays untapped in the smaller cities where people are coming online.
This has attracted a US-based PC maker to foray into India. I-Life, which claims to be a top seller of computing solutions in the Middle East, Turkey and Africa (META). The company has tied up with Flipkart to target consumers for buying their products in smaller cities and first-time buyers.
I-Life claims that their company is recognised by both Microsoft and Intel as a company that delivers premium features at affordable prices.
The company is confident to capture at least 10 per cent of the entry-level notebook and tablet market by this year-end. I-Life, present in 43 nations, says it can see immense opportunities in tier 1 and 2 cities. And, the company would be debuting in the Indian market with the launch of its slimmest notebook ZED AIR PRO being available to the masses exclusively through Flipkart.